Bedford Days walk/run brings needed attention and funds to under-represented cause of lung cancer via the Canadian Cancer Society

The Bedford 5k to Beat Lung Cancer, a charity walk/run in support of lung cancer initiatives by the Canadian Cancer Society, opened registration for its eighth consecutive year today, looking to build upon the almost than $40,000 it has raised since it began in 2008. The run takes place in Dewolf Park on Bedford’s waterfront on Sunday, June 28th as part of annual Bedford Days celebrations.

“Every year I try to set the bar just a little higher,” says founder and director Jean St-Amand. “From getting all the details organized, to recruiting volunteers, to getting the word out, and then running the event on race day – each year brings its own unique set of challenges.”

The Bedford 5k is a family-friendly event, featuring a scenic route along Bedford’s waterfront, live music, face-painting, prize draws and other activities. Younger children can run a 500-metre kids’ course through Dewolf Park starting at 8am as the 5k participants cheer them on. The 5k walkers and runners are then sent out on the course in waves, with the walkers hitting the course first. Every participant receives a medal that St-Amand designed for the event.

The Bedford 5k’s popular Milestone Marker program continues to be a popular feature of the event. Organizations and individuals to “adopt” a short section of the route, marked by a colourful wayfinder sign with a message or company logo. The $50 markers can be kept by the sponsoring company or individual as a memento of their contribution to the event.

“It’s a wonderful way to remember a loved one you’ve lost to cancer, or to honour someone still fighting the disease,” says St-Amand. “Each year we sell anywhere from 30 to 50 markers to families, individuals and businesses.”

One of the biggest challenges St-Amand has faced is encouraging early registration, which helps with the organization of elements of the event that are tied to attendance. The majority of registrations for years past have been brought in within 7 days of the event, but that is slowly changing as St-Amand introduces incentives for registering early, such as discounted pricing on technical fabric t-shirts ordered in the size the participant chooses.

Registration for the event is available for kids/juniors at just $10, while adults are $25 and seniors are $20. A family of 5 can register for $60 with $10 for each additional member up to a maximum of 10. There are also team registrations available for businesses with 10 members for $225. All participants receive the Bedford 5k to Beat Lung Cancer custom medal as they cross the finish line. Registration is available online at bedford5k.com, at race kit pickup on June 27th, or at Dewolf Park on June 28th starting at 7am.

About the Bedford 5k to Beat Lung Cancer

The Bedford 5k to Beat Lung Cancer is an annual family-friendly run and walk along Bedford’s scenic waterfront starting in Dewolf Park, with all proceeds to the Canadian Cancer Society. Founded in 2008 by Bedford resident and business owner Jean St-Amand after his father’s diagnosis of lung cancer, the event has raised almost $40,000 to date. The Bedford 5K is an official Bedford Days event. For information and participant registration, visit www.Bedford5k.com or become a fan on Facebook at www.facebook.com/bedford5k

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